A business website for a start-up digital marketing agency
A business website for a start-up digital marketing agency
A business website for a start-up digital marketing agency
PITCH WEBSITE
Helping a new agency prove its value before the first conversation.
Helping a new agency prove its value before the first conversation.
Helping a new agency prove its value before the first conversation.
PITCH is a concept website for a startup digital marketing agency. It’s designed to introduce the agency, show its work, lay out service packages, and turn visitors into inquiries. It’s built for prospective clients, businesses sizing up whether a young agency can deliver, who need to see proof and a clear way to start a conversation. This is an in-progress concept; branding and content are client-owned, and the design applies them.
PITCH is a concept website for a startup digital marketing agency. It’s designed to introduce the agency, show its work, lay out service packages, and turn visitors into inquiries. It’s built for prospective clients, businesses sizing up whether a young agency can deliver, who need to see proof and a clear way to start a conversation. This is an in-progress concept; branding and content are client-owned, and the design applies them.
PITCH is a concept website for a startup digital marketing agency. It’s designed to introduce the agency, show its work, lay out service packages, and turn visitors into inquiries. It’s built for prospective clients, businesses sizing up whether a young agency can deliver, who need to see proof and a clear way to start a conversation. This is an in-progress concept; branding and content are client-owned, and the design applies them.
OVERVIEW
The Problem
The Problem
A startup agency has the same problem every new agency has: no track record yet, and a website that has to create trust the reputation hasn't earned. Prospective clients want to know what the agency does, see that it's done good work, understand what engagement costs, and reach someone, fast. A generic template site doesn't do that. It states services without making the case.
A startup agency has the same problem every new agency has: no track record yet, and a website that has to create trust the reputation hasn't earned. Prospective clients want to know what the agency does, see that it's done good work, understand what engagement costs, and reach someone, fast. A generic template site doesn't do that. It states services without making the case.
A startup agency has the same problem every new agency has: no track record yet, and a website that has to create trust the reputation hasn't earned. Prospective clients want to know what the agency does, see that it's done good work, understand what engagement costs, and reach someone, fast. A generic template site doesn't do that. It states services without making the case.
The Approach
The Approach
Designed around proof, not claims. The homepage and project pages lead with work samples and client logos, because for an unproven agency, showing beats telling.
Designed around proof, not claims. The homepage and project pages lead with work samples and client logos, because for an unproven agency, showing beats telling.
Designed around proof, not claims. The homepage and project pages lead with work samples and client logos, because for an unproven agency, showing beats telling.
Made packages legible. A clear packages page lets prospects self-qualify on budget and scope before they reach out, which filters and warms leads.
Made packages legible. A clear packages page lets prospects self-qualify on budget and scope before they reach out, which filters and warms leads.
Made packages legible. A clear packages page lets prospects self-qualify on budget and scope before they reach out, which filters and warms leads.
My Role
My Role
Sole designer for the PITCH concept site. I created the information architecture, page layouts, and UI for a conceptual creative agency website, designed to communicate the agency’s positioning, highlight its work, and convert visitors into potential clients.
Sole designer for the PITCH concept site. I created the information architecture, page layouts, and UI for a conceptual creative agency website, designed to communicate the agency’s positioning, highlight its work, and convert visitors into potential clients.
Sole designer for the PITCH concept site. I created the information architecture, page layouts, and UI for a conceptual creative agency website, designed to communicate the agency’s positioning, highlight its work, and convert visitors into potential clients.
SOLUTION
The Proposed Solution
The Proposed Solution
A site that builds trust and turns visitors into leads.
A site that builds trust and turns visitors into leads.
A site that builds trust and turns visitors into leads.
HI-FIDELITY DESIGNS
Final UI
Final UI
Final UI
The interface applies PITCH's brand: a bright, friendly palette with Red Hat Display for structure and a Momo Signature script for personality. Work samples carry the visual weight, since the portfolio is the selling point, and the clean layout keeps an image-heavy site from feeling cluttered. The script accents add a human, creative touch that fits a marketing agency.
The interface applies PITCH's brand: a bright, friendly palette with Red Hat Display for structure and a Momo Signature script for personality. Work samples carry the visual weight, since the portfolio is the selling point, and the clean layout keeps an image-heavy site from feeling cluttered. The script accents add a human, creative touch that fits a marketing agency.
The interface applies PITCH's brand: a bright, friendly palette with Red Hat Display for structure and a Momo Signature script for personality. Work samples carry the visual weight, since the portfolio is the selling point, and the clean layout keeps an image-heavy site from feeling cluttered. The script accents add a human, creative touch that fits a marketing agency.
HOMEPAGE & PROJECT DETAILS
HOMEPAGE & PROJECT DETAILS
PACKAGES & CONTACT
PACKAGES & CONTACT
STYLE GUIDES
Color Palette
Brand Colors
Brand Colors
Pastel Azure
500
#AECDE8
400
#AECDE8
#AECDE8
300
#AECDE8
#AECDE8
200
#AECDE8
#AECDE8
100
#AECDE8
#AECDE8
50
#AECDE8
#AECDE8
Light Yellow
500
#FDEB9D
400
#FDEB9D
#FDEB9D
300
#FDEB9D
#FDEB9D
200
#FDEB9D
#FDEB9D
100
#FDEB9D
#FDEB9D
50
#FDEB9D
#FDEB9D
Cobalt Blue
500
#004AAD
400
#004AAD
#004AAD
300
#004AAD
#004AAD
200
#004AAD
#004AAD
100
#004AAD
#004AAD
50
#004AAD
#004AAD
Neutral Colors
Neutral Colors
Black 500
#000000
Dark Gray 500
Dark Gray 500
#555555
#555555
Gray 500
Gray 500
#CACACA
#CACACA
Light Gray 500
Light Gray 500
#EEEEEE
#EEEEEE
Very Light Gray 500
Very Light Gray 500
#FAFAFA
#FAFAFA
White 500
White 500
#FFFFFF
#FFFFFF
Typography
Red Hat Display
Red Hat Display
BOLD
SEMI-BOLD
MEDIUM
REGULAR
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
Momo Signature
Momo Signature
Regular
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
TAKEAWAYS
Outcome / Impact
Overall
As an in-progress concept, there are no measurable results yet. The project demonstrates a conversion-focused website with a clear user journey, an information architecture that helps prospects explore services and work samples, and a visual design that balances creativity with the professionalism expected by B2B clients.
Learnings
Building Trust Through Proof
Building Trust Through Proof
Building Trust Through Proof
This project reinforced the importance of building trust through proof rather than relying on service descriptions alone. While the website structure is in place, the project detail pages still need real case studies, and the contact and pricing flows need to be completed and tested to validate their effectiveness. The foundation is strong, but its success will ultimately depend on how well it converts visitors into clients.
This project reinforced the importance of building trust through proof rather than relying on service descriptions alone. While the website structure is in place, the project detail pages still need real case studies, and the contact and pricing flows need to be completed and tested to validate their effectiveness. The foundation is strong, but its success will ultimately depend on how well it converts visitors into clients.
This project reinforced the importance of building trust through proof rather than relying on service descriptions alone. While the website structure is in place, the project detail pages still need real case studies, and the contact and pricing flows need to be completed and tested to validate their effectiveness. The foundation is strong, but its success will ultimately depend on how well it converts visitors into clients.
Back to works
Let’s Connect
Got a
challenge?
COnnect with me
or contact me directly at
alipiotrisha@gmail.com
Let’s Connect
Got a
challenge?
COnnect with me
or contact me directly at
alipiotrisha@gmail.com
Let’s Connect
Got a
challenge?
COnnect with me
or contact me directly at
alipiotrisha@gmail.com