B2B website revamp for an esports organization
B2B website revamp for an esports organization
B2B website revamp for an esports organization
MINESKI GLOBAL WEBSITE
Turning an esports brand into a business that other businesses want to work with.
Turning an esports brand into a business that other businesses want to work with.
Turning an esports brand into a business that other businesses want to work with.
Mineski Global is one of the largest esports organizations in Southeast Asia. This project is a full revamp of their website, shifting it from a general brand site into a B2B, lead-generation platform that sells their services to other businesses. It’s built for prospective partners and clients, companies looking to reach gaming audiences through Mineski’s four business units: Esports, Gaming Platforms, Brand Solutions, and Gamification.
Mineski Global is one of the largest esports organizations in Southeast Asia. This project is a full revamp of their website, shifting it from a general brand site into a B2B, lead-generation platform that sells their services to other businesses. It’s built for prospective partners and clients, companies looking to reach gaming audiences through Mineski’s four business units: Esports, Gaming Platforms, Brand Solutions, and Gamification.
Mineski Global is one of the largest esports organizations in Southeast Asia. This project is a full revamp of their website, shifting it from a general brand site into a B2B, lead-generation platform that sells their services to other businesses. It’s built for prospective partners and clients, companies looking to reach gaming audiences through Mineski’s four business units: Esports, Gaming Platforms, Brand Solutions, and Gamification.
OVERVIEW
The Problem
The Problem
Mineski Global had grown into a multi-unit business, but its old website wasn’t built to sell that way. It worked as a brand presence, not as a B2B lead-generation tool, so a potential partner couldn’t easily understand what Mineski offered or why to work with them.
Mineski Global had grown into a multi-unit business, but its old website wasn’t built to sell that way. It worked as a brand presence, not as a B2B lead-generation tool, so a potential partner couldn’t easily understand what Mineski offered or why to work with them.
Mineski Global had grown into a multi-unit business, but its old website wasn’t built to sell that way. It worked as a brand presence, not as a B2B lead-generation tool, so a potential partner couldn’t easily understand what Mineski offered or why to work with them.
The Approach
The Approach
The homepage leads with Mineski’s value proposition “Gamifying business performance”, so visitors understand the business first, before exploring its individual services.
The homepage leads with Mineski’s value proposition “Gamifying business performance”, so visitors understand the business first, before exploring its individual services.
The homepage leads with Mineski’s value proposition “Gamifying business performance”, so visitors understand the business first, before exploring its individual services.
Each business unit gets its own dedicated page, making it easy for visitors to explore what matters to them while the homepage connects everything into a single story.
Each business unit gets its own dedicated page, making it easy for visitors to explore what matters to them while the homepage connects everything into a single story.
Each business unit gets its own dedicated page, making it easy for visitors to explore what matters to them while the homepage connects everything into a single story.
My Role
My Role
Sole designer for this project at my previous employer, Ideo Studios, working with an account manager who handled client coordination. I focused on the information architecture and UI, structuring four business units into one clear B2B story and applying Mineski’s client-owned branding consistently across the site.
Sole designer for this project at my previous employer, Ideo Studios, working with an account manager who handled client coordination. I focused on the information architecture and UI, structuring four business units into one clear B2B story and applying Mineski’s client-owned branding consistently across the site.
Sole designer for this project at my previous employer, Ideo Studios, working with an account manager who handled client coordination. I focused on the information architecture and UI, structuring four business units into one clear B2B story and applying Mineski’s client-owned branding consistently across the site.
SOLUTION
The Proposed Solution
The Proposed Solution
A B2B site that turns Mineski’s scale into business inquiries.
A B2B site that turns Mineski’s scale into business inquiries.
A B2B site that turns Mineski’s scale into business inquiries.
HI-FIDELITY DESIGNS
Final UI
Final UI
Final UI
The interface applies Mineski Global’s brand, a bold yellow-and-black system with Sofia Pro type, kept modern and clean. Each business unit (Esports, Gaming Platforms, Brand Solutions, Gamification) carries its own accent within the brand system, so the units feel distinct but unified. Large imagery, strong stat callouts, and confident type match the energy of esports while staying credible for a B2B audience.
The interface applies Mineski Global’s brand, a bold yellow-and-black system with Sofia Pro type, kept modern and clean. Each business unit (Esports, Gaming Platforms, Brand Solutions, Gamification) carries its own accent within the brand system, so the units feel distinct but unified. Large imagery, strong stat callouts, and confident type match the energy of esports while staying credible for a B2B audience.
The interface applies Mineski Global’s brand, a bold yellow-and-black system with Sofia Pro type, kept modern and clean. Each business unit (Esports, Gaming Platforms, Brand Solutions, Gamification) carries its own accent within the brand system, so the units feel distinct but unified. Large imagery, strong stat callouts, and confident type match the energy of esports while staying credible for a B2B audience.
HOMEPAGE
HOMEPAGE
Gaming platform
Gaming platform
esports
esports
Brand solutions
Brand solutions
gamification
gamification
STYLE GUIDES
Color Palette
Brand Colors
Brand Colors
Yellow
500
#FFCA2D
400
#FFCA2D
400
#FFCA2D
300
#FFCA2D
300
#FFCA2D
200
#FFCA2D
200
#FFCA2D
100
#FFCA2D
100
#FFCA2D
50
#FFCA2D
50
#FFCA2D
Green
500
#1EDBA1
400
#63E3B4
400
#63E3B4
300
#8EEAC7
300
#8EEAC7
200
#B6F0DA
200
#B6F0DA
100
#DBF8EC
100
#DBF8EC
50
#EDFBF6
50
#EDFBF6
Purple
500
#8F00FF
400
#A83FFF
400
#A83FFF
300
#C070FF
300
#C070FF
200
#D5A1FF
200
#D5A1FF
100
#EAD0FF
100
#EAD0FF
Neutral Colors
Neutral Colors
Black 500
#1A1A1A
Dark Gray 500
#7A7A7A
Neutral Gray 500
#C5C5C5
Light Gray 500
#F2F2F2
White 500
#FFFFFF
Typography
Sofia Pro
Sofia Pro
BOLD
SEMI-BOLD
MEDIUM
REGULAR
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
TAKEAWAYS
Outcome / Impact
Overall
Transformed Mineski’s website from a brand showcase into a B2B platform that drives business inquiries and partnerships.
Transformed Mineski’s website from a brand showcase into a B2B platform that drives business inquiries and partnerships.
Transformed Mineski’s website from a brand showcase into a B2B platform that drives business inquiries and partnerships.
Organized the site to clearly present four business units while maintaining a consistent brand experience.
Organized the site to clearly present four business units while maintaining a consistent brand experience.
Success was measured by the number of B2B inquiries and which business units generated the most leads.
Success was measured by the number of B2B inquiries and which business units generated the most leads.
Learnings
Designing Around User Needs
Designing Around User Needs
One of the biggest lessons from this project was organizing the website around what visitors wanted to find, instead of how the company was structured internally. This made it easier for potential clients to understand what Mineski offers. We also highlighted trusted partners and audience reach to build credibility with B2B clients. The biggest challenge was presenting four different business units while keeping the website consistent and easy to navigate. Since I left shortly after the website launched, I wasn’t able to track which pages generated the most inquiries. If I had the chance to continue working on it, I’d use that data to improve the homepage and make it easier for potential clients to contact the business.
Back to works
Let’s Connect
Got a
challenge?
COnnect with me
or contact me directly at
alipiotrisha@gmail.com
Let’s Connect
Got a
challenge?
COnnect with me
or contact me directly at
alipiotrisha@gmail.com
Let’s Connect
Got a
challenge?
COnnect with me
or contact me directly at
alipiotrisha@gmail.com